A great article in which David Hamill likens a website visitor's experience to that of someone reading signs on a motorway. Includes a corking video of what would happen if marketing departments designed road signs.
I've often tried to explain to website owners how their bloated copy is like placing one of those detailed historic information boards by the side of the motorway.
David Hamill fleshes this out considerably in a really engaging article well worth a read.
He also includes this hilarious video from You Tube which I'm unashamedly stealing...
Traffic and websites - article by David Hamill on goodusability.co.uk