Sunday, 17 November 2013

Ginny Reddish on content strategy

Ginny Reddish, author of the book on web writing - Letting Go of the Words - presented at a content strategy conference in London earlier this year. Her slides are available via her website.

Her message is to plan at every level:
  • Why?  (Purposes) 
  • Who? (Personas) 
  • What? (Conversations)
The presentation has some great tips and examples and is well worth a look by anyone involved in web writing.

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