Eye track 3 was the third (surprise!) publicly published study by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools. It provides advice based on their findings on:
- Homepage designs
- Eye viewing patterns
- Headlines & blurbs
- Headline size
- Font size
- Navigation
- Photos & images
- Compact & extended pages
Jakob Nielsen has published lots of his findings over the years. He has a page on his site useit.com that pulls all these articles together, the most famous one being the F-shaped pattern for online reading.
Jakob Nielsen’s eyetracking research summaries
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