Summary text usability

In this article Jakob Neilsen describes the iterative process he went through developing text for a tweet (a short message sent out via Twitter).

The principles apply to writing short items on webpages that you want to grab the reader's attention with: headings, summary paragraphs and link text.

Neilsen's conclusion on this kind of writing:

In fact, the shorter it is, the more important it is to design text for usability.

Twitter Postings: Iterative Design - article by Jakob Neilsen