Gerry McGovern on distributed publishing

Take, for example, the web 'management' approach called distributed publishing. The theory was: buy the tool, train people to use it and watch them go.

What happened? Each division or department that the publishing tool was distributed to sought to publish to the website with the absolute minimum resource input.

If ever there was a disastrous non-strategy it is distributed publishing. It led to website junkyards full of vanity publishing and out of date garbage.

Sound like a familiar scenario? Gerry isn't a fan of devolved publishing models, in case you couldn't tell...

When do you have too much information? - article by Gerry McGovern


See also:
Less is more for university websites - article by Gerry McGovern