Listening to customer feedback is of course usually a positive thing to do. But if what a particular customer wants does not reflect general customer demand then, in most circumstances, you should not respond to that wish.Gerry McGovern then goes on to explain why.
In a nutshell, your website can't be all things to all people, and you compromise your focus on top tasks at your peril.
How reliable is your customer feedback? - article by Gerry McGovern