I wish I could express myself as well as the 15 points laid out here. They were developed in 2007 as part of the BBC 2.0 project and still stand good today.
If we could commit to these I think we'd do a pretty good job. Have a read. Print them out and put them on your wall.
The BBC’s Fifteen Web Principles - blog post by Tom Loosemore (tomski.com)
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