Web page titles are so easily overlooked at times, when they are fundamental to both usability and search engine performance.
Justin Mifsud provides 15 guidelines for title tags which I particularly like as he goes to the trouble of illustrating all the places where your web page title appears - browser tabs, search engine results, social media links etc - which really helps you understand why he's recommending his approach.
15 Title Tag Optimization Guidelines For Usability And SEO - article by Justin Mifsud for usabilitygeek.com
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