A presentation by the founder of foodspotting.com in which she goes through how she turned her concept into reality by communicating her vision of the user experience.
In the process of illustrating what she did in the early days of Foodspotting, Alexa Andrzejewski makes an excellent case for expressing a UX vision and outlines the advantages she experienced along the way.
The UX driven startup - Slideshare presentation by Alexa Andrzejewski
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