Tuesday, 4 August 2009

Eye tracking research - an insight into online reading and navigation behaviour

A couple of great repositories of eye tracking study findings.

Eye track 3 was the third (surprise!) publicly published study by The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools. It provides advice based on their findings on:
  • Homepage designs
  • Eye viewing patterns
  • Headlines & blurbs
  • Headline size
  • Font size
  • Navigation
  • Photos & images
  • Compact & extended pages
The Best of Eyetrack III: What We Saw When We Looked Through Their Eyes

Jakob Nielsen has published lots of his findings over the years. He has a page on his site useit.com that pulls all these articles together, the most famous one being the F-shaped pattern for online reading.

Jakob Nielsen’s eyetracking research summaries

No comments:

Post a Comment