In recent weeks Gerry McGovern has been sharing success stories of major companies who have worked with him. Gerry's techniques are remarkably straightforward but require incredible focus and ruthlessness when it comes to content.
Sunday, 30 January 2011
Thursday, 27 January 2011
An interesting article and podcast by content strategist Kristina Halvorson, looking at how focused and hardworking the content on your webpage really is. Much like Gerry McGovern, she's emphasising the need to focus on your users' tasks ahead of marketing yourself.
Sunday, 16 January 2011
I've been reading around a number of reports and articles on the use of social media in the public sector - how to make best use of the tools available and encourage responsible behaviour amongst staff. It's interesting that the same points are coming up again and again.
Saturday, 15 January 2011
Sunday, 9 January 2011
Nothing to do with university website management, but an interesting article nonetheless. Jakob Nielsen's appraisal reminds us of the underlying usability principles that apply to all interfaces. Plus you may have bought one this Christmas.