Jared Spool recounts his recent experience of completing a survey for United Airlines, revealing 19 things not to do.
It's an entertaining way to learn a bit more about how to create a web form to collect user opinions, and some (hopefully fairly obvious) pitfalls to avoid.
The title says it all...
19 Lessons from United Airlines on How To Build A Crappy Survey - article by Jared Spool
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