Sunday, 30 January 2011

Improving website performance - McGovern case studies

In recent weeks Gerry McGovern has been sharing success stories of major companies who have worked with him. Gerry's techniques are remarkably straightforward but require incredible focus and ruthlessness when it comes to content.

These short case studies are a good read. The challenge for managers - and one that most fail in my experience - is to stay focused on the customer, their tasks and the business' critical priorities. And to steer clear of the politics and the drive to change for change's sake.

OECD case study: customers are looking for answers, not books - article by Gerry McGovern

Trebling sales leads at IBM Cognos - article by Gerry McGovern

The right words drive revenue at IBM Cognos - article by Gerry McGovern

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