Tuesday, 29 October 2013

Simple and usable - snippets from the book

I've recently finished and really enjoyed a book by Giles Colborne - Simple and Usable. So much so, I'd probably recommend this as a good read for anyone, right up there with Steve Krug's Don't Make Me Think. A few snippets I jotted down when reading to help me keep in mind...

People - the biggest challenge in content management

I had a flick through a slide deck by content strategist and author Sara Wachter-Boettcher the other day. A couple of quotes really stood out for me and set me reflecting on the major CMS project we're working on right now.

Putting service design ahead of the politics

The "fiasco" around the US public health service website HealthCare.gov and President Obama's announcement about it has prompted quite a lot of articles and opinions. In among the doom and gloom and politics, there were some good nuggets for those of us involved in public sector web development.

Complexity impedes website performance

Too many organisations lose sight of the fact that their website should be a self service enabler (or maybe they never got it in the first place). Adding more services and more content just provides more opportunities for the visitor to take a wrong turn.

Saturday, 19 October 2013

Red Routes - David Travis explains what's really important on your website

David Travis of Userfocus.co.uk talks about what really matters on your website. He likens these customer journeys to the major arteries of London - the red routes.

Customer service is about reverse marketing, says Gerry McGovern

An interesting take on the power of customer service from Gerry McGovern. He talks about reverse marketing - where the customer's activity searching or using social media provides insight into what they care about. 

Excellent prototyping intro

I've just come across an excellent article on prototyping at Smashing Magazine. Combining principles with solid examples and an overview of tools available, it's probably the best overview piece I've read.

Tuesday, 1 October 2013

Nielsen on dangers of challenging navigation

A recent article on Jakob Nielsen's site talks about the dangers of challenging navigation. The conclusions drawn from user research observations are interesting, but I feel they're only covering half the issue.