Well crafted web pages or great features in an app will be undermined if the micro content associated with it isn't right. The little snippets of teaser text, form labels and help text give users confidence and encourage deeper engagement.
Saturday, 27 April 2013
Sunday, 14 April 2013
Gerry McGovern presents an overview of his research for Cisco highlighting that your target audience is likely to have a different set of top tasks depending on how they engage with you.
We all know use of mobile touchscreen devices is on the rise, but little is written specifically about the university sector. Karine Joly has repeated her annual survey of US Higher Ed web managers to provide a summary of analytics data and colleges' approach to accommodating these visitors.
If you've ever done user testing, you'll know that one of the most onerous aspects is reporting on findings. And then getting stakeholders to read them. This collaborative recording approach - including a spreadsheet template - could well be worth a try.
Tuesday, 2 April 2013
Gutted that I couldn't go to the London content strategy conference, Confab 2013 as it has a number of sessions with authors, thinkers and speakers I admire. Thankfully, Martin Belam has written blog posts to summarise each session.
Monday, 1 April 2013
Gerry McGovern writes about the hidden costs of adding content and features. It's easier and in our nature to look to add rather than remove, but we rarely think about the implications.