Gerry McGovern is well worth listening to when it comes to content management.
Of course, there's a sales pitch involved but then his online seminars are free and there's lots to learn.
I've found his approach to task-driven web publishing easy to understand, and equally important, easy to communicate to others.
I've done a number of surveys based on his approach and found the data collected a very useful extra dimension when viewed alongside webstats.
Seeing the relative importance of a small number of website tasks way ahead of numerous others is pretty powerful and great when helping content owners focus on the really important stuff.
Gerry McGovern's online seminar archive - free videos and slides to download