Bloated websites attract the wrong visitors

Gerry McGovern again makes the case for cutting back your content and focusing on what's really important to your key website visitors. Avoid the cult of volume. More website visits does not equal success.



Reducing your content means:

• The important stuff is easier for your visitors to find
• You have less content to manage
• You can spend more time doing a better job with the important content

Gerry says:

My colleagues at Netlife Research in Norway recently reduced a Telenor (major Scandinavian telecom company) website from 4,000 pages to 500. Among other positive developments, there was a 40 percent reduction in emails to customer support.

Think about what you need to achieve for your area of the business. Then consider how you can manage the website to help you achieve it.

Posting more and more material "so that it's up there if anyone wants to find it" is likely to be impeding your ability to achieve your core objectives - things like reducing unneccessary email enquiries, increasing quality applications, promoting research activity...

The accidental website visitor - article by Gerry McGovern