Only the publisher is interested in the format

A nice little article from Gerry McGovern where he reminds us that the customer just wants to do what they want to do. The format or the medium they do it through is distinctly secondary. One well worth sharing with colleagues next time the "We must start using [insert the current big thing]" directive comes up.

This  doesn't mean I'm anti-Twitter or Facebook or whatever.

As Gerry covers here, people engage with you because they want to do something. Not because they want to watch a video or download a PDF or 'Like' you.

Nobody is interested in documentation, tools, videos, blogs or Twitter for their own sake. Their interest in these things is only in the context of the task they need to complete.

The format is not the task - article by Gerry McGovern