'Getting real' is an online publication - a collection of essays by developers 37 Signals - that outlines their philosophy and methodology for applications development. I haven't read it all yet, but the concepts covered so far have great resonance for me and apply just as well I think to website content development.
The message is to keep it simple, develop less and do it faster. Do the opposite of companies like Microsoft who produce products that are laden with features that most of never use.
I admire their vision, focus and customer-focused drive. It really seems to come through in the products they've created.
Even if you think it's not for you, I recommend you just visit the index page and read the titles and summary sentences for each chapter.
Getting Real: A smaller, faster, better way to build software - online book by 37 Signals
About 37 Signals and summaries of their software