Search Engine Optimisation (SEO) is often a big issue for website owners at the University of Edinburgh. This article covers some excellent advice that every copywriter should put into practice.Most will have a positive impact on your content's usability and accessibility too.
Despite what you may suspect or have heard, there is no magic wand or secret tricks to improve your web pages' ranking. It really is down to your content - how useful it is to your readers and how well you structure it.
This meetcontent.com article distills this into 9 top tips.
SEO Copywriting for Content Contributors - article by Rick Allen