Saturday, 17 December 2011

$300 million usability fix revisited

A few years ago Jared Spool told the story of a project he worked on in which a relatively simple alteration had an incredibly profitable pay off. He's recently written a new article telling the back story.

If you've not come across this story before, it's well worth a read. Jared's company do a usability study for an e-commerce company. The designers replace a mandatory registration process with an alternative purchase step and sales increase by $300 million in the first year.

A fantastic story, and really inspiring for anyone trying to embed some user centred research into their website management processes.

The $300 Million Button - article by Jared Spool for

The Back Story for the $300 Million Button - blog post by Jared Spool

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