Sunday, 26 February 2012

7 questions to ask of your personas

David Travis sets seven questions for you to ask of your personas. A great way to review your work and make sure you're on the right track.

Essentially, what David is doing is helping you come up with personas that will be believable and therefore have a better chance of being taken on by the design team or stakeholder group.

Fake personas are easy to create but risk derailing your design effort. So remember the mantra: Primary research; Empathy; Realistic; Singular; Objectives; Number; Applicable.

How to create personas your design team will believe in - article by David Travis

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