Essentially, what David is doing is helping you come up with personas that will be believable and therefore have a better chance of being taken on by the design team or stakeholder group.
Fake personas are easy to create but risk derailing your design effort. So remember the mantra: Primary research; Empathy; Realistic; Singular; Objectives; Number; Applicable.
How to create personas your design team will believe in - article by David Travis
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