Saturday, 18 February 2012

Effective scenarios for personas

Persona expert Kim Goodwin talks about scenarios - the stories we place our personas in. To effectively make use of personas, we need to be able to get stakeholders to engage with them. And the best way to do that is to tell stories.


I've previously written about Kim - particularly her conversations and articles at uie.com - and I love her attitude and approach to this user experience technique. Kim says:

Combining storytelling with research data can help you craft realistic scenarios to guide your design process.


Developing Effective Scenarios - uie.com podcast with Kim Goodwin (35 minutes, transcript available)

My previous post about Kim Goodwin, personas and scenarios (August 2011)

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