Thursday, 5 April 2012

Why mobile matters

There's an awful lot of talk about what we need to be doing with regards to mobile. This is a great article - thoughtful, informed by data and best of all, holistic in its outlook.

This quote stood out for me:
When you come to considering the development of your mobile strategy there is much more to think about than developing a mobile website. No longer are we to simply think about screen sizes and resolutions. It’s the context of the user that is having the greatest impact on how our content and services are being consumed.

Developing a mobile strategy really is quite important - article and video presentation by Rob Borley for

And a related presentation by Paul Boag:

Stop obsessing over native mobile apps - presentation by Paul Boag

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