Taking the "don't do what I did" approach, this article lists 10 things to avoid as you work to improve the user experience of your website or product.
All great advice. Some I've had experience of making myself, while others (like "Having separate UX researchers and designers") made me think that I'd love to have the resources available to be able to make that one...
10 UX mistakes to avoid - article on uxforthemasses.com
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