Paul emphasises that to truly do an effective job on a website development, you need to go beyond the website and understand the business and the environment in which it operates. In an (ongoing) series of articles he looks at:
- Understanding the business
- Identifying opportunities and threats
- Bringing focus to a strategy
- Planning for ongoing development and implementation of the strategy
And while this press release is basically an outline of what Paul's agency Headscape does, it's worth a read as it's - for me at least - a coherent rationale for sustainable website management. It's what I aspire to anyway.