Friday, 9 October 2009

Eyetracking Google search results - the golden triangle

Interesting bit of eyetracking research which reveals just how much, or how little, people take in on a search engine results page.

The eyetracking heatmap gives a clear indication of why paid-for ads now appear top left on results pages...

Google golden triangle - eyetracking heatmap
Google Search's Golden Triangle - research report by Eyetools
Eyetracking articles - Eyetools blog

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