McGovern on menus and links

I'm not sure the examples Gerry gives are 100% relevant to information-driven websites (he talks about a news site and an e-commerce site) but the underlying message is spot on.

To make menus and links simpler you have to think like a customer. You also have to reduce the number of links and focus on the task at hand.

Whether a univeristy could be as ruthless as the BBC news site or Amazon, I don't know.

What universities can do though, is understand their audiences better, focus on their needs and stick to them through long term web communications strategies.

Confusing menus and links: the web's biggest challenge - article by Gerry McGovern