Search, and the importance of good summaries

Jakob Nielsen reports on a study into user interaction with search engine results. Most people click the first result - no big surprise. But what if first and second results are swapped?

The power of defaults - article on website search by Jakob Nielsen

In addition to the findings - that point our how important it is to be at the top of the results page - Jakob also talks about the content that appears on there:

...it's also important to have good microcontent to increase the likelihood that users will perceive your site as relevant to their needs. Good page titles and article summaries are a must.

Which lead me to another article, full of useful advice on summarising your content effectively.

Microcontent: How to Write Headlines, Page Titles, and Subject Lines - article by Jakob Nielsen