Wednesday, 27 January 2010

Branding and the online experience - McGovern

Gerry McGovern writes about how for ever growing numbers of people, the organisation is the website. Therefore, branding = online experience.

Where customers spend their time is where you build your brand... For an increasing number of customers, you are your website... You destroy your brand by wasting your customers' time.

Building a brand on the web - article by Gerry McGovern

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