McGovern warns of the dangers of redesign

A nice little article in which Gerry McGovern warns against change for change's sake in your website's design. He challenges the organisation's motivation and urges us to focus on the user's goals.

Offline marketing and communication is about getting attention. Web marketing and communication is about paying attention.

You pay attention to why customers have come to your website. You judge success based on whether they have succeeded in quickly completing the tasks they came to complete.

Website design: Impatient versus bored - article by Gerry McGovern