Using webstats to inform site structure

A nice article by an information architect on how she uses here website analytics tool to help here establish a site structure, or make amendments.

Lots of hints and tips, and step by step instructions.

I look at Web analytics as one more tool in my research toolbox.


While I might use focus groups to get opinions on issues to explore or usability tests to look at the performance of specific areas of the site, I use analytics to find areas that might be otherwise overlooked.


The findings from my analytics reports influence the information architecture and the content strategy of a site just like any other piece of research and also can provide a way to pave the way for future research.

Web analytics and information architecture  - article by Hallie Wilfert