Thursday, 13 May 2010

5 second test podcast - content usability

Jared Spool in conversation about this really simple and effective content usability technique; what it is, how it evolved and some success stories.

I'm a big fan of Jared Spool's 5 second test technique and have used it to appraise content on numerous occasions. I also promote it at our Writing for the Web sessions. The beauty is in its simplicity.

In this podcast, Jared and Christine Perfetti discuss:
  • Why 5-Second Tests should be used primarily to test a site’s content pages
  • Why 5-Second Tests aren’t effective on most Home Pages
  • How to conduct this test with your users
  • What some of the common mistakes design teams make when conducting a 5-Second Test
  • How to recruit users with this technique
  • How to combine 5-Second Techniques with other types of tasks 

5-Second Usability Tests - Podcast to download or listen online, plus transcript 

I've previously blogged a great article that covers much the same stuff:
Checking content scannability: Five second tests by Jared Spool

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