In a nutshell, a website's search feature is a vital tool to visitors and delivering useful results isn't something that happens automatically. It requires monitoring of users' search behaviour and ongoing tweaks to ensure that all key search terms turn up something worthwhile.
Jared talks through examples and experiences on a wide range of sites, and covers:
- Why are your users searching your site?
- What separates the best search experiences from the worst?
- What can be done to improve search results?
- How can you tell Search is succeeding on your site?
On-site search tips by Jared Spool - podcast to download or listen online