Wednesday, 14 July 2010

Usability case study: Twitter sign up

There's nothing like a success story to inspire... Here, Luke Wroblewski outlines how Twitter improved their sign up rate by 29% by revising the registration process.

I particularly like this because it's another myth exploded: User experience is not just about minimising clicks. They actually added an extra page to achieve this improvement.

Gradual Engagement Boosts Twitter Sign-Ups by 29% - article by Luke Wroblewski

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