Tips for persona success

Jared Spool again shares insights from his research with design teams to highlight factors which support successful persona projects.

In this article, his five factors are:

1. Conduct First-hand Research
2. Include The Broader Team
3. Develop an Intimate Knowledge of Each Persona
4. Be Relevant to the Immediate Design Objectives
5. Provide Rich Scenarios for Each Persona

This article provided me with lots of food for thought; things I need to change about how I develop and use personas. It also prompted me to return to a previous article in the same vein that Jared wrote a while ago.

Five Factors for Successful Persona Projects - article by Jared Spool for uie.com

Previous post: Success with personas (February 2010)