Monday, 26 September 2011

Metrics don't equal success

A pithy, but worthwhile reminder of why we shouldn't get too caught up in various metrics collected through web analytics packages.

In his article, Jim Sterne says:
"What's In a Number? Why 1m Facebook Likes Isn't Enough" ...[raises] the fundamental question, "Why do you need a million 'Likes'?"
The only three metrics that really matter are:
  • Increase revenue
  • Lower costs
  • Improve customer satisfaction
Jim's underlying challenge is for us to not just measure something because it's easy to do. Measure the things that matter to your business.

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