Every so often Gerry writes something that makes me laugh. (Is that sad? Laughing at content management articles? Don't answer that...)
Here he rants about some of the more ill-thought-out phrases you see from time to time:
Many British government websites use "Do It Online" as a way to organize links. What exactly does that mean?
Never use Quick Links. What exactly does that mean? Are the other links Slow Links?
A link is a promise from you to your customer. It is a signpost... You see a sign labeled "Frequently Visited Towns". Should you follow it?
And the one that made me laugh:
Do not use Infinity and Beyond links such as Resources and Tools.
I secretly hope there's a website somewhere out there that has a category in its site structure labelled 'Infinity and Beyond'...
Tips for writing great links - article by Gerry McGovern
Link writing advice - a couple more articles with some good link writing tips (November 2011)