Friday, 23 November 2012

User testing & analytics ROI case studies

Econsultancy present 8 examples of when testing an really interface paid off.

The examples are mainly A/B testing - so not user testing really, more a case of comparative analytics, but nonetheless worth a look to get some examples of how simple changes can have a significant impact on achieving your website goals.

If nothing else, good examples of why you shouldn't launch and leave...

Eight user testing case studies that achieved amazing results -

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