Ginny Reddish on content strategy

Ginny Reddish, author of the book on web writing - Letting Go of the Words - presented at a content strategy conference in London earlier this year. Her slides are available via her website.



Her message is to plan at every level:

• Why?  (Purposes) 
• Who? (Personas) 
• What? (Conversations)

The presentation has some great tips and examples and is well worth a look by anyone involved in web writing.

Letting Go of the Words – Writing Great Copy  - Ginny Reddish's slides for Confab 2013 London

Attendees write-ups from the conference