Friday, 31 July 2009

Click analysis tools

I've been using a click analysis tool - Crazy Egg - for over a year now and find it a useful addition to webstats. There's another notable click analysis provider - Click Density. I suspect that Click Density is a better, more sophisticated tool but I went with Crazy Egg because their free service was much more generous when I was dipping my toe in the water.

For me, Crazy Egg does two things that our webstats package Google Analytics doesn't do:
  • It shows me which links are most popular on a particular page, when the same link appears more than once
  • It breaks down time to click statistics into modal groups (less than 1 sec, less than 2 sec, less than 5 sec, 5-10 sec etc). Google Analytics only provides an average, which is obviously skewed every time a site visitor stops mid-surf and wanders off to make a cuppa.
It's great to stick click analysis on a homepage for a few days to illustrate with a heatmap all the click hotspots, and to show to site manager just how many people click through in a matter of seconds. That's the vast majority, in case you hadn't guessed.

All those carefully crafted welcome messages that just never get read...

Crazy Egg
Click Density

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