Sunday, 21 August 2011

Field studies - benefits & costs

Jared Spool writes about field studies - how he's used them, their benefits and the overheads involved.



They are resource-intensive without a doubt - it can take quite an investment of project time to arrange, observe and report. But Jared says the depth of insight provided is hard to beat. In his words- "The best tool to discover user needs".

Field study article by Jared Spool for uie.com

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