A really interesting article packed with examples in which Jeff Sauro discusses situations where improved usability doesn't necessarily help a business achieve its goals.
In "Is that a usability problem or a feature?", Jeff looks at sign up pages and security features that aren't necessarily the easiest to use but encourage users to do what the business wants them to. If you've ever unwittingly signed up for an email newsletter in the process of doing something else this will be familiar to you...
Is that a usability problem or a feature? - article by Jeff Sauro
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