Thursday, 12 July 2012

Social media posting tips

An excellent print-out-and-keep set of tips for non-specialists who look after Facebook profiles and Twitter accounts as part of their role.

It's from a not-for-profit organisations blog, so the advice is well tuned for university web publishers.

As well as (what I hope is) the obvious - being audience focused, having a content strategy, monitoring effectiveness, planning for the time it will take - there are lots of great tips to make the most of these increasingly-important communications channels.

Social Media Posting Guide by Craig Van Korlaar

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