User experience & content strategy - how they relate

Content strategy is something everyone involved with information-driven websites should care about. And content is an intrinsic part of the user experience on university websites. Kristina Halvorson's article explains and connects the two disciplines - content strategy and user experience.


Author of Content Strategy for the Web, Kristina says:

"...it's inherently impossible to design a great user experience for bad content. If you're passionate about creating better user experiences, you can't help but care about delivering useful, usable, engaging content."

Content Strategy and UX: A Modern Love Story - article by Kristina Halvorson for uxmag.com