UX presentation for CIM

This week I had the pleasure of presenting at a Chartered Institute of Marketing (CIM) conference in Edinburgh. My presentation? "Marketing is dead, long live user experience!" (I didn't get lynched).

Today's top web design & UX mistakes

A couple of articles with one thing in common - mistakes being made today on websites again and again. One focusing on user experience and one on web design boo-boos.

How organisations stifle good design

An excellent opinion piece by Leisa Reichelt on the challenges faced by designers. Not tricky design problems though. Organisations, politics, ego and immovable complex processes. Sound familiar?

Customer journey mapping resources for better UX

Leisa Reichelt, a user experience consultant, sells her services and at the same time does a great job of succinctly explaining what a customer journey map is and why it should be important to you.

Boag on social media

An excellent article on how we're not making the most of social media and not providing the experience between networks and our websites that our users want. And this ultimately is to the detriment of our business.

Intro to finding your website's tone & voice

An excellent article explaining the difference between tone and voice, explaining why it's important to your website and helping you get started.

Omni channel experience management

UX consultants Webcredible released a report last year analysing the performance of ten UK high street retailers against what it calls 'omni channel' experience criteria. Many companies have strategies for particular communications and commerce channels - online, mobile, in-store etc. Webcredible class omni-channel as the customer experience across channels.

The hidden costs in devolved content management

An interesting article reporting on the annual Society of IT Management (SocITM) review of local government websites and calling into question the cost-effectiveness of devolved web publishing. Something that Gerry McGovern has been saying for a long time and a point equally valid in the higher education sector.

EuroIA conference comes to Edinburgh

The Information Architecture conference EuroIA comes to Edinburgh this year.

Responsive design strategy

Jared Spool has written a really nice article pulling together the key considerations when devising a strategy to achieve a responsive design - a site layout and content structure approach that adapts according to the device your website visitor is using.

UX conference Edinburgh June 2013

Looks like there is going to be a user experience (UX) conference held in Edinburgh this summer

CIM HE conference Edinburgh March 2013

The Chartered Institute of Marketing (CIM) Higher Education Interest Group annual conference is being held in Edinburgh this March. I'm presenting on the totally uncontroversial topic: "Marketing is dead, long live user experience" (UX).

UX & senior management awareness

It seems that (at last) user experience (UX) is beginning to appear on the agenda and in the vocabulary of senior managers. A couple of articles I read recently illustrate the gulf between the corporate and public sectors.

UX-usability event Edinburgh 29 January

This month's UXPA Scotland session on 29 January sounds interesting - a case study in healthcare technology highlighting the difference between usability and user experience.

Web writing quick tips videos

Five short videos on improving your web writing, with a focus on higher education.

Lean UX case study

An interesting read - one consultant's experience of integrating user experience design techniques into a development process for a start up business.

Measuring marketing impact & customer experience

Understanding your customers' experience and the impact of your marketing activity (on and offline) should be a priority for 2013. If you're committed to improving the user experience and getting value for money out of your marketing expenditure then plan to measure.

In-house UX advice

A couple of articles for those trying to establish a culture of UX within their organisation. 'UX for the masses' blog is written by an in-house UX lead, focusing on the challenges he faces.

Digital strategy development

An excellent series of articles by Paul Boag in which he basically outlines what his design agency does (and what most don't) through a sort-of tutorial and fake case study. A great primer on digital strategy development.

UX advent calendar

Lovely idea and just right for the season. An inspiring and insightful article every day by some of the most prominent and best thinkers in the field. Well worth popping back to day after day.