Sunday, 31 March 2013
Some UX myths debunked
Frank Guo explains why 3 commonly held 'rules' of usable websites aren't true for uxmatters.com
Labels:
usability,
user experience,
website user trends
Saturday, 30 March 2013
Calls to action tips
What's a call to action? It's the reason a web page exists. The thing you want your reader to do next. This presentation provides 20 do's and don'ts, covering a range of graphical and editorial considerations.
Saturday, 23 March 2013
UX Apprentice - a beginner's tutorial
A nice resource from the Basamiq people that takes you through the fundamentals of user experience design quickly and simply.
Labels:
Balsamiq,
persona,
prototyping,
usability,
user experience
Search enhancement - invest in people
Gerry McGovern writes about search, inspired by a New York Times article. The point? No matter how smart technology gets, the best search experience needs human involvement.
UX presentation for CIM
This week I had the pleasure of presenting at a Chartered Institute of Marketing (CIM) conference in Edinburgh. My presentation? "Marketing is dead, long live user experience!" (I didn't get lynched).
Labels:
edinburgh,
higher ed,
presentation,
user experience,
web marketing
Friday, 15 March 2013
Today's top web design & UX mistakes
A couple of articles with one thing in common - mistakes being made today on websites again and again. One focusing on user experience and one on web design boo-boos.
Saturday, 9 March 2013
How organisations stifle good design
An excellent opinion piece by Leisa Reichelt on the challenges faced by designers. Not tricky design problems though. Organisations, politics, ego and immovable complex processes. Sound familiar?
Customer journey mapping resources for better UX
Leisa Reichelt, a user experience consultant, sells her services and at the same time does a great job of succinctly explaining what a customer journey map is and why it should be important to you.
Thursday, 28 February 2013
Boag on social media
An excellent article on how we're not making the most of social media and not providing the experience between networks and our websites that our users want. And this ultimately is to the detriment of our business.
Labels:
customer experience,
Paul Boag,
social media,
user experience
Intro to finding your website's tone & voice
An excellent article explaining the difference between tone and voice, explaining why it's important to your website and helping you get started.
Omni channel experience management
UX consultants Webcredible released a report last year analysing the performance of ten UK high street retailers against what it calls 'omni channel' experience criteria. Many companies have strategies for particular communications and commerce channels - online, mobile, in-store etc. Webcredible class omni-channel as the customer experience across channels.
The hidden costs in devolved content management
An interesting article reporting on the annual Society of IT Management (SocITM) review of local government websites and calling into question the cost-effectiveness of devolved web publishing. Something that Gerry McGovern has been saying for a long time and a point equally valid in the higher education sector.
Wednesday, 27 February 2013
EuroIA conference comes to Edinburgh
The Information Architecture conference EuroIA comes to Edinburgh this year.
Labels:
edinburgh,
information architecture,
user experience
Sunday, 24 February 2013
Responsive design strategy
Jared Spool has written a really nice article pulling together the key considerations when devising a strategy to achieve a responsive design - a site layout and content structure approach that adapts according to the device your website visitor is using.
Labels:
content strategy,
Jared Spool,
mobile,
usability
Thursday, 31 January 2013
UX conference Edinburgh June 2013
Looks like there is going to be a user experience (UX) conference held in Edinburgh this summer
Monday, 21 January 2013
CIM HE conference Edinburgh March 2013
The Chartered Institute of Marketing (CIM) Higher Education Interest Group annual conference is being held in Edinburgh this March. I'm presenting on the totally uncontroversial topic: "Marketing is dead, long live user experience" (UX).
Labels:
edinburgh,
higher ed,
user experience,
web marketing
UX & senior management awareness
It seems that (at last) user experience (UX) is beginning to appear on the agenda and in the vocabulary of senior managers. A couple of articles I read recently illustrate the gulf between the corporate and public sectors.
Thursday, 10 January 2013
UX-usability event Edinburgh 29 January
This month's UXPA Scotland session on 29 January sounds interesting - a case study in healthcare technology highlighting the difference between usability and user experience.
Labels:
edinburgh,
usability,
user experience,
UXPA Scotland
Web writing quick tips videos
Five short videos on improving your web writing, with a focus on higher education.
Labels:
presentation,
web analytics,
web marketing,
writing
Lean UX case study
An interesting read - one consultant's experience of integrating user experience design techniques into a development process for a start up business.
Labels:
agile,
lean,
project management,
usability,
user experience
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