The best [website management] teams regularly inspect the top queries, determine what those users are seeking, then check their landing pages to ensure they're delivering it.
Three perils with search landing pages - article by Jared Spool
Sunday 20 December 2009
Search landing page user experiences
An interesting article by Jared Spool on some of the ways in which search engines get it wrong with their results pages. Lots of useful examples and anecdotes from user testing sessions to back up his comments.
Three perils with search landing pages - article by Jared Spool
Three perils with search landing pages - article by Jared Spool
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