Tuesday, 8 December 2009

Focus on self service - help visitors help themselves

A neat little article from Gerry McGovern, which again highlights how traditional marketing techniques employed in other media don't work so well on the web.

The majority of visitors come to your site with a task in mind. Instead of promotion, focus on helping them do what they want to do.

Understand your audiences, prioritise their requirements, be direct in your labelling.

Help those who want to help themselves - article by Gerry McGovern

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