Another online tool I've been investigating - there seem to be so many available right now...
I've not set a test up just yet, but have tried out the participation demo and registered to get access to a set of dummy results and a free trial.
First impression is that it could well be a useful tool and I'm going to give some thought about what I'll use my free trial credit for. At $350 a test after the freebie though, I don't see this being something I use that often.
Loop 11 records and analyses the interactions users have with your website when undertaking a set of tasks set by you.
Advantages: There's no software for either you or your participants to install to access the service and the analysis of the data collected looks great. I almost always find summarising and communicating the results of tests to be a bit of bind.
Disadvantages: No video footage, no comments from the users. Instead you get details of routes through the site, time on page, screenshots, plus answers to any questions you pose.
So closer to a survey in some ways. I think this is reflected in the number of users they advocate you recuit. The maximum for any test is 1000.
The service is distinct from any other I've come across so far. It will be good for some investigations, and not so good for others. The trick will be working out how best to use it.
Certainly worth a look, if only for the free trial.
Loop 11 online user testing service